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Branding
Brand Identity for CraftBrew Co.
How a cohesive rebrand increased brand recall by 60% and retail distribution
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Key Results
60%
Increase in brand recall
12
New retail partnerships
2x
Social media following
35%
Sales increase in Q1
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The Challenge
CraftBrew had great beer but a forgettable brand. Their packaging looked generic, their messaging was inconsistent, and retailers often passed them over for brands with stronger shelf presence.
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Our Solution
We developed a complete brand identity — logo, colour palette, typography, packaging design, brand guidelines, and marketing collateral. Every touchpoint was unified under one story.
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"Our new brand identity completely changed how people perceive us. We finally look as premium as our product tastes."
Tom Bradley
Co-founder, CraftBrew Co.
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