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Content Creation
Content Strategy for EduSpark
How a targeted content strategy grew blog traffic from 0 to 25k monthly visitors
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Key Results
25k
Monthly blog visitors
3,200
Email subscribers
180%
Increase in organic signups
45%
Lower CAC
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The Challenge
EduSpark had a great product but zero content presence. No blog, no email list, no thought leadership. They relied entirely on paid channels for customer acquisition.
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Our Solution
We built a content engine — keyword research, content calendar, 8 blog posts/month, email nurture sequences, and lead magnets. Every piece was SEO-optimized and conversion-focused.
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"Content marketing was always on our to-do list but we never had capacity. Ingenuity Work built us a machine that runs itself."
Daniel Okonkwo
CMO, EduSpark
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