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Meta Ads
ROAS Scaling for GlowSkin
How we scaled Meta ad spend from $5k to $50k/month while maintaining 5.2x ROAS
campaign
Key Results
5.2x
ROAS maintained at scale
10x
Ad spend scaled ($5k→$50k)
$2.1M
Annual revenue from ads
35%
Lower CPA
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The Challenge
GlowSkin had a winning product but couldn't scale their Facebook ads beyond $5k/month without ROAS crashing. Creative fatigue, audience saturation, and poor tracking were the culprits.
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Our Solution
We rebuilt the account structure, implemented CAPI tracking, built a systematic creative testing framework, layered lookalike audiences, and set up a full retargeting funnel.
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"We tried 3 agencies before Ingenuity Work. They're the only ones who could scale without killing our margins."
Sarah Kim
Founder, GlowSkin
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