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Community Growth for PetPals

How an engagement-first strategy grew Instagram from 2k to 45k followers

Client: PetPals Industry: Pet Care Service: Social Media
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Key Results

45k
Followers (from 2k)
320%
Engagement rate increase
85%
Increase in online bookings
15
Posts going viral (10k+ reach)
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The Challenge

PetPals posted sporadically, had no content strategy, and their 2k followers were largely inactive. They needed social media to drive in-store traffic and online bookings.

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Our Solution

We created a content calendar with daily posts, launched UGC campaigns, ran engagement pods, optimized hashtag strategy, and created viral-format content (reels, carousels).

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"Our Instagram went crazy! We now have a loyal community that actively promotes us. Social media is our #1 channel now."

Emma Wilson
Owner, PetPals

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