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Google Ads
Lead Gen Campaign for PropVault
How targeted Google Ads generated 200+ qualified leads monthly at $12 CPL
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Key Results
$12
Cost per lead (from $65)
200+
Qualified leads/month
5.4x
Return on ad spend
40%
Lower ad spend
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The Challenge
PropVault was spending $8k/month on poorly managed Google Ads with a $65 cost per lead and low lead quality. Most leads were unqualified browsers, not serious buyers.
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Our Solution
We rebuilt campaigns from scratch with tight audience targeting, negative keyword lists, optimized landing pages, and conversion tracking. We implemented a lead scoring system to filter quality.
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"The difference is night and day. We went from drowning in junk leads to getting serious buyers calling us daily."
Raj Patel
CEO, PropVault
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